China Cyber Celebs … Fascinating

Check out this video on live streaming stars in China, by one of my favorite Youtube Channels, 101 East:

Due to China’s large population, even small monetary tips and donation by the audience, pays off in a big way for the content creator.  The streaming platform takes 2/3, and the remaining 1/3 is for the creator.

Mr. Wang, interviewed in the story, had limited job prospects due to his lack of education, and humble family background with limited connections.  He makes about $6000 USD in one day for a few hours of work.

Take some inspiration in how the current generation is monetizing their content.  What is your side hustle?  Do you have a Youtube Channel, Instagram, Music.ly, or Twitch account?

I post this because it is so interesting to see how China’s internet celebrity and platforms evolved based on its closed internet system, and this same technology is helping some individuals rise above their disadvantage.

HBS Great Article on Segmenting Amazon Prime Customers

https://hbr.org/2015/07/the-logic-behind-amazons-prime-day

Prime free shipping has a potentially high impact on costs and earnings as there is no limit to the amount of shipments.

This article proposes two pricing models, and setting a limit on number of packages for Prime $99 subscription.

What do you think?

Sears Predicts Nearly Everything Amazon Is Doing

Atlantic has an article on the history of Sears, and Amazon’s strategy:

https://www.theatlantic.com/business/archive/2017/09/sears-predicts-amazon/540888/

Lessons learned from Sears growth, and how what we learned applies to Amazon.  Some clippings & excerpts below:

  1. Why is Amazon looking more and more like an old-fashioned retailer? The company’s do-it-all corporate strategy adheres to a familiar playbook—that of Sears, Roebuck & Company.  To understand Amazon—its evolution, its strategy, and perhaps its future—look to Sears.
  2. Like Amazon, Sears started with a single product category—watches, rather than books. But, like Amazon, the company grew to include a range of products, including guns, gramophones, cars, and even groceries.
  3. From the start, Sears’s genius was to market itself to consumers as an everything store, with an unrivaled range of products, often sold for minuscule profits. The company’s feel for consumer demand was so uncanny, and its operations so efficient, that it became, for many of its diehard customers, not just the best retail option, but the only one worth considering.
  4. In the 1920s, Sears “saw the country moving from farm to city, and then from city to suburb. His plan: Follow them with stores.”
  5. Sears was not content to be a one-stop-shop for durable goods. Like Amazon today, the company used its position to enter adjacent businesses. To supplement its huge auto-parts business, Sears started selling car insurance under the Allstate brand.
  6. Sears showed that physical retail doesn’t necessarily cannibalize the mailing business
  7. Although Sears eventually became a dominant physical retailer, the transition was bumpy as they learned to change the store design to focus on the entire family
  8. Amazon may find, like Sears, that size can be both an advantage and a bull’s-eye as they expand to new regions
  9. Amazon, too, will thrive as long as it uses American demographics as a roadmap and takes advantage of new personal technology, like mobile phones for shopping and AI assistants for the home