Movie Industry Disruption by MoviePass

Wired magazine has a great article talking about disruption of the movie theatre industry by MoviePass.

First, we know that going to the movie theatre sucks:

  1. Price of tickets is pricey then add on top of that parking, baby-sitter costs, and dinner out
  2. Online transaction fees provide limited value to the customer, who wants to pay those, and what enhancements does it provide?  Is reserved seating forth x% more?
  3. Concessions and snacks are expensive
  4. Most theaters have crappy seating, too close, dirty, and you have to stand up when folks come in late

Fortunately, these days you can book your seats online, some theaters have better recliner seating, and you can go for the early weekend matinee pricing.  For example check out AMC in Factoria if you are in Seattle: https://www.amctheatres.com/movie-theatres/seattle-tacoma/amc-factoria-8.

MoviePass operates a very interesting business model

  1. Movie Subscription Service, catch the latest movies, at any theater for only $9.95 per month with no commitment
  2. Customers get a better pricing, and they try out more movies, and pay for more in concessions, according to the article: “customers are spending on average $13 on popcorn and soda, which is more than double the norm, because they’re not shelling out money for their ticket”
  3. MoviePass pays theaters full price for each ticket, whether a member visits once or 31 times a month – get your business partner hooked on these new customers then disrupt the flow of those customers
  4. Their business challenge: “the company needs to show that it can directly influence subscriber behavior through marketing maneuvers, whether in-app or through email and social media”
  5. “While 3 percent of all domestic box office gets purchased through MoviePass, the number jumps to 10 percent when MoviePass pushes a product, according to the company’s own tracking”
  6. Independents like this product, where “an incremental box-office uptick can turn a breakeven investment into a success”
  7. Grab a piece of the downstream revenue by acting as a film distributor via MoviePass Ventures: “As a distributor, MoviePass can offer filmmakers something the deep-pocketed streamers often can’t or don’t: A commitment to the big-screen experience, and the potential to maximize the number of people who see it there”

subscription service represents 62 percent of AMC’s operating income, and argued that the theater chain should share concession revenue—or continue to lose potential business. “We already know in past testing that MoviePass subscribers are not theater-loyal,” says Farnswroth. “They’re happy to drive by a theater that may be closer to a theater that will accept MoviePass -because of the MoviePass value.”

I see this as an iTunes like disruption of the music industry, but this time with the movie industry, with 3rd party apps and services steering customers and adding value to the traditional purchase path

 

Adding Simple Payments to WordPress

Pretty awesome way to simply monitize your website using WordPress connection to Paypal:

https://en.support.wordpress.com/simple-payments/

Using Docker

So you have heard about this service for using Docker.  My recent work laptop failed, so I decided this would be a good opportunity to try out docker for install/configuration of a development environment.

Here is an article on 8 real ways to use docker:

https://www.airpair.com/docker/posts/8-proven-real-world-ways-to-use-docker

My key use case would be to simplify configuration.

From what I read in the article above, the Docker has a lower overhead than a Virtual Machine.

This is point 8 from them:

Before VMs, bringing up a new hardware resource took days. Virtualization brought this number down to minutes. Docker, by creating just a container for the process and not booting up an OS, brings it down to seconds. This is the enabling technology that has brought Google and Facebook to using containers.

Essentially, you can create and destroy resources in your data center without worrying about the cost of bringing it up again. With typical data center utilization at 30%, it is easy to bump up that number by using a more aggressive allocation of resources. And, the low cost of bringing up a new instance allows for a more aggressive allocation of resources.

Another article on using Docker for Data Science:

https://www.dataquest.io/blog/docker-data-science/

A key point from the dataquest article:

Although virtual machines enable Linux development to take place on Windows, for example, they have some downsides. Virtual machines take a long time to boot up, they require significant system resources, and it’s hard to create a virtual machine from an image, install some packages, and then create another image. Linux containers solve this problem by enabling multiple isolated environments to run on a single machine. Think of containers as a faster, easier way to get started with virtual machines.

Get Started with Docker:

https://docs.docker.com/get-started/

Docker for Windows:

https://docs.docker.com/docker-for-windows/